Towneship Mfg. Co.

  • Made in the Land of Wheat and Maize

    What has always nurtured his craft, what spirit has pervaded his music and what has given Justin Vernon the wide-open space to create has always been his home state of Wisconsin? After he quietly, almost as quietly as possible, burst on the music seen with the beautifully wrought album For Emma, Forever Ago, he had a tattoo of Wisconsin inked on his chest to remind him to stay true. He had been a working musician for over a decade at the time of Emma’s release under the moniker of Bon Iver.

    As this short film made in collaboration with fellow Midwesterners the venerable Red Wing Shoe Co. illustrates, Justin has stayed firmly grounded in Eau Claire, WI. See a little of what has formed the musician, continues to inspire and keeps him rooted in Wisconsin.



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